5 Variations

Goonless Landing Pages

Exploring different angles for reaching young men. From calm support to direct tools to honest acknowledgment of the struggle.

Original Direction — Calm & Supportive

Gentle, non-judgmental, supportive messaging

Flow

Blues and teals with wave animations. "Find your flow" messaging. Active metaphors about riding waves and staying afloat.

Plus Jakarta + Spectral Teal Waves

Direct

Black, white, sage accents. Lots of whitespace. "Simply be" messaging. Treats users like adults—no fluff.

DM Sans + Instrument Serif Monochrome Clean

Three angles based on deeper user understanding

Tool

Dark mode, almost brutalist. "You know why you're here." Radical respect for autonomy. Developer tool aesthetic.

Space Grotesk + Mono Dark Terse

Identity

Warm cream, elegant serif. "Create space for who you want to be." Focus on transformation, not the problem.

Cormorant + Inter Cream Aspirational

Reset

Dawn gradient from dark to light. Acknowledges relapse is part of the journey. "Fall seven times, stand up eight."

Source Serif + Work Sans Gradient Honest